Marketing insights for growing businesses
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
Ready for Google, invisible to AI: what 200 scanned websites reveal
Original research across 200 randomly drawn Belgian websites: 69 on average for classic SEO and 40 for AI visibility. One site out of 200 scores well on GEO
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Shopify agencies in Belgium: who shows their work, and what does a partner label say?
Seven Belgian agencies with Shopify webshops as a named service, tested on live client work. Plus what a Partner Directory listing really proves
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What does a webshop cost? From Shopify licence to total cost
The honest total cost of a webshop: build, Shopify licence, payment fees, apps and maintenance. With Belgian figures and what quotes leave out
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Marketing automation for SMEs: what to automate and what to keep yourself
What an SME should and should not automate, how to work out whether the volume justifies it, and what breaks when a flow has been running for months
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AI agent specialists in Belgium: who actually builds agents?
Eleven Belgian agencies genuinely build AI agents, six sell a chatbot under that label. The criteria, the list and the test you can run yourself
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Generating leads without a big marketing team: what works and what does it cost?
How does a small business generate B2B leads? The channels that work, what a lead really costs and why your response time matters more than your budget
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GEO agencies in Belgium: who does what, and what can you expect?
Fourteen Belgian agencies that genuinely offer GEO as a service, with the criteria up front. Ourselves included, and what you should not expect
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Why is your website not ranking high in Google?
Your website is not ranking high in Google? Four checks show in twenty minutes whether you have an indexing, a ranking or a click problem
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The best AI chatbot agencies in Belgium in 2026: an honest overview
Nine verified Belgian agencies that build AI chatbots, compared by segment: from SME specialist to enterprise player, with full disclosure
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How do you choose a Shopify partner in Belgium? The six things that actually matter
Anyone can call themselves a Shopify Partner. Six criteria that separate the wheat from the chaff in Belgium, plus the questions for your first meeting
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AI marketing: what is it, what can you do with it and how do you start?
What is AI marketing and what's in it for your SME? The complete guide: applications, a 5-step strategy, real-world examples and the pitfalls in 2026
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Conversion optimisation for your webshop: the complete roadmap
More conversions from your webshop without extra traffic: a data-driven roadmap with current benchmarks, checkout fixes and A/B testing tips for SMEs
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