Marketing insights for growing businesses
Practical guides on online marketing, Shopify, AI tools and performance marketing, written by Frederiek Pascal.
Articles
How do I get ChatGPT to recommend my business?
ChatGPT recommends businesses based on sources it trusts. What OpenAI itself says, what we measured and which steps work for your SME
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AI visibility tools compared: which GEO monitoring tool measures your brand?
Nine AI visibility tools compared on euro price, AI engines, tracking frequency and Dutch prompts, for SMEs and agencies in Belgium and the Netherlands
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What is Veesie? How to track every week whether AI recommends your business
Veesie measures every week whether ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews mention your business. How it works, what it costs.
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AI consultancy for SMEs: from advice to working systems
AI consultancy for SMEs shouldn't stop at a report. See how I implement AI into working systems, founder-led and tailored to your business.
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AI copywriting versus the human: does it work and can you spot the AI text?
Copywriting with AI: what it is, what research says about its quality, when a copywriter wins, and a workflow with fact-checking and final editing
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Web design agencies in Antwerp and Mechelen: who owns your site afterwards?
8 web design agencies in Antwerp and Mechelen, tested on platform, ownership of your site, speed and reviews. ClickForest is in the list itself
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What is an AI agent? A guide with examples and how to build one (2026)
An AI agent picks its own steps to finish a task. The difference with a chatbot, which agents work in Belgium and how to build one yourself
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Claude Cowork explained: what it is, what it costs and what changed in 2026
Claude Cowork finishes tasks in your files, tools and browser. What it is, what it costs and what the merger with chat changed in 2026.
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Claude Skills explained: what they are, how to install and share them (2026)
Claude Skills capture a way of working that Claude picks up on its own. What they are, how to install and share them, and what plugins add.
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Claude Desktop explained: chat, Cowork and Code, and what changed in 2026
Claude Desktop is more than a chatbox. Chat, Cowork and Code explained, including the merger of chat and Cowork and what your subscription unlocks.
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Beyond ChatGPT: the best unknown AI tools per task (2026)
Everyone knows ChatGPT. These are the best unknown AI tools per task, from Napkin and Recraft to agents that finish work for you. Checked October 2026.
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Claude vs ChatGPT vs Gemini vs Perplexity: which AI model to choose in 2026?
ChatGPT, Claude, Gemini or Perplexity? Which AI fits which task, what each plan costs in Belgium and what to pick as a business. Updated October 2026.
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